Katrina Kaif’s beauty brand ‘Kay Beauty’ is taking leaps in its growth across the globe. The brand has not only become the fastest growing brand in India, but it is also conquering international markets with its products that takes pride in having its focus on diversity and inclusivity with a message that 'It's Kay To Be You'. Now, the cosmetic brand has added yet another product to its skin-care range. Recently, the entrepreneur-actress unveiled its latest lip product ‘Hydra Crème Lipsticks’, which is enriched with hyaluronic acid and antioxidants-rich lychee extracts. As the brand is committed to its principle of ‘#MakeUpThatKares’, it has made sure to meticulously curate the collection and meet the preferences of ever-evolving beauty lovers.
“As an actor I've experimented with a lot of makeup over the years, thus creating products that truly care for your lips has always been a priority for me, " She said, and added "The Hydra Crème Lipsticks are more than just a pop of color – they're formulated with nourishing ingredients that keep my lips feeling soft and hydrated all day long. Plus, with 16 stunning shades, there's a perfect match for every mood and occasion."
By launching Kay Beauty in 2019, Katrina Kaif bridged the gap between glamour and skincare. Focusing on the brand's motto ‘MakeUpThatKares’, each product's ingredients have been handpicked to look after the nourishment, hydration and care of the skin. Throughout the years, 'Kay Beauty' has expanded across the country, from key metro cities to tier 2 and tier 3 markets. It has fulfilled order demands from 1, 600 cities+ pan India. 'Kay Beauty' has also expanded its offline presence, retailing in over 300 stores across the country. Internationally, the brand has made its debut in the UAE.